Texas Motor Speedway today announced a multi-year sponsorship with Caterpillar Inc., the global manufacturer of construction, mining and power and energy equipment. As an official sponsor, Caterpillar branding will be featured throughout the track and integrated into fan experiences during the May 1–3 NASCAR tripleheader weekend and other marquee events.
“We are proud to welcome Caterpillar aboard as an Official Sponsor of Texas Motor Speedway,” TMS Executive Vice President and General Manager Mark Faber said. “With Caterpillar’s headquarters located in the DFW Metroplex and its past history within motorsports, this is truly a natural fit. As one of the largest motorsports and entertainment venues in the country, we look forward to collaborating with Caterpillar to create impactful fan engagement opportunities and deliver innovative event integrations.”
Headquartered in the Dallas-Fort Worth Metroplex, Caterpillar continues to strengthen its ties to the North Texas business community by joining forces with “The Great American Speedway!” The collaborative sponsorship highlights Caterpillar’s support of major sports.
“Texas Motor Speedway is an important platform for Caterpillar because it reflects our presence and commitment to the communities where we operate,” said Caterpillar Global Brand Director Jenny Young. “From our North Texas headquarters to the customers, dealers and employees across the state, Texas plays a critical role in our business. Texas Motor Speedway reflects that same spirit of performance, precision and engineering excellence, making this a natural fit for Caterpillar.”
Texas Motor Speedway visitors will see Caterpillar branding featured across the property during the May 1-3 NASCAR tripleheader weekend and at select marquee events throughout the year.
The sponsorship will also provide opportunities for fan engagement activations and event integrations that showcase Caterpillar’s industry leadership.
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