Sole Premise, the premium travel bag brand known for purpose-driven design and elevated craftsmanship, is proud to announce it has been named the Official Bag of the College Football Playoff.
The partnership aligns Sole Premise with one of the most prestigious stages in college athletics, uniting a shared commitment to performance, preparation, and excellence at the highest level.
Designed for movement, durability, and organization, Sole Premise bags are engineered to meet the demands of championship travel. From premium leather construction and reinforced hardware to thoughtfully designed compartments that protect footwear, apparel, and essentials, each bag is built for individuals who move with purpose—on and off the field.
“The College Football Playoff represents the pinnacle of preparation and performance,” said a spokesperson for Sole Premise. “Becoming the Official Bag of the Playoff is a milestone for our brand and a reflection of the standards we build into every product.”
As part of the partnership, Sole Premise will introduce officially licensed College Football Playoff bags that reflect the championship-level expectations of athletes, coaches, and professionals who operate on the game’s biggest stage.
This announcement marks a significant moment in Sole Premise’s continued growth and reinforces its position as a leader in premium, functional travel design.
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