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Altos Tequila Announces Partnership with the Charles Schwab Challenge

Altos Tequila's Watermelon Margarita, Ranch Water Margarita (with Topo Chico and lime) and the official Margarita of the Charles Schwab Challenge, "The Purist".

Altos Tequila, part of the Pernod Ricard portfolio of brands, announces its partnership with the Charles Schwab Challenge PGA Tournament taking place May 20th – 26th 2019 at Colonial Country Club in Fort Worth, TX.

On February 22nd – National Margarita Day – a panel of judges comprised of tournament organizers, local influencers, officials from the Fort Worth area, as well as The Colonial’s membership gathered for a margarita tasting event at the Colonial Country Club where multiple recipes of margaritas featuring Altos Tequila were submitted for contention.

Flavors ran the spectrum from spicy to sweet, but the more traditional recipe entitled “The Purist – featuring Altos Tequila” dominated to reign as what will be the “official” margarita of the Charles Schwab Challenge.

“Colonial has long been famous for our margaritas.  The margarita is an iconic trademark of our tournament and we are taking it up a notch with the high-quality Altos Tequila,” notes Charles Schwab Challenge Tournament Director Michael Tothe.

“The Purist – featuring Altos Tequila” will be made available for attendees 21 + in all concession areas and tents where spirits are served as well as in the specially- designed, festive Margarita Cantina. Other margaritas featuring Altos Tequila that will be served include:  The Watermelon Margarita and The Ranch Water Margarita (which includes Topo Chico and lime.)

Altos Tequila is a high-quality tequila distilled in the Destilería Colonial de Jalisco in the Los Altos highlands of Mexico where the Blue Weber Agave is grown for 7-8 years at 2,100 M above sea level in volcanic soil before being hand-picked for the tequila. The agave is then slow cooked in a brick oven for 3 days and rolled with a 2-ton volcanic Tahona Stone and a roller mill to get the juice from the plant. It is then fermented for an average of 36 hours then distilled in small batch copper stills.

The Charles Schwab Challenge is part of the PGA FedEx Cup. The annual event held at Colonial Country Club in Fort Worth, TX was honored as the “Most Engaged Community” in 2018 among all events on tour and as the tour leader in charitable giving. The tournament has been hosted at Colonial since 1946, making it the longest tenured PGA tournament held at the same venue.

For more information regarding the Charles Schwab Challenge visit

For more information on Altos Tequila go to:

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