Dua Lipa Fronts New YSL Beauty Libre Flowers & Flames

PARIS — YSL Beauty is thrilled to announce the launch of LIBRE FLOWERS & FLAMES, a captivating new fragrance that embodies the brand’s signature blend of edgy femininity and unrestrained passion. This latest addition to the iconic LIBRE collection draws inspiration from the desert lily, a flower celebrated for its resilience and ability to thrive in the most unforgiving landscapes.

Master Perfumers Anne Flipo and Carlos Benaïm have reimagined the LIBRE structure with a new floral sensuality, the hottest way. A unique desert lily accord blends with a sunkissed coco palm flower accord crafted exclusively for YSL Beauty. These warm and spicy floral accords add a captivating new dimension to the fragrance, intertwining with a radiant heart of tuberose and orange blossom absolute. The result is a scent as bold and fearless as the woman who wears it.

Fronting the fragrance is YSL Beauty global ambassador Dua Lipa, an icon recognized for her own brand of bold femininity and unwavering self-expression. Set against the stark beauty of the Moroccan desert, the accompanying campaign captures the essence of blazing your own trail and embracing a spirit of fiery independence. The first campaign visual is revealed today, featuring Dua Lipa holding a desert lily against the backdrop of a fiery sunset. The full campaign video is set to be revealed on August 15th.

LIBRE FLOWERS & FLAMES will be available in the US from July 30th onwards, both in store and online at yslbeautyus.com.