STAMFORD, Conn. — vineyard vines, the American lifestyle brand renowned for its smiling pink whale logo, is proud to announce an exciting collaboration with Universal Products & Experiences to celebrate the 50th anniversary of the original blockbuster film, Jaws. This summer, the two are partnering to launch a limited-edition Jaws x vineyard vines collection — a tribute to the timeless movie that changed the face of cinema and the island that inspired it all.
“I was just a kid and Ian was born only a few months later when Steven Spielberg came to Martha’s Vineyard to film Jaws in the summer of ’74,” said Shep Murray, Co-Founder of vineyard vines. “Some of our closest family friends were part of the production, and the stories that came out of it are still legendary. We’re excited to celebrate the anniversary of this iconic film with a collection that captures its legacy.”
The exclusive Jaws x vineyard vines collection includes a range of iconic apparel and accessories for men, women and kids–featuring short-and long-sleeve t-shirts, sweatshirts, polos, and hats.
The initial collection will launch on June 14, followed by a second exclusive drop featuring additional limited-edition styles on June 27.
The collection will be available on vineyardvines.com, with select styles offered in vineyard vines retail locations.
“Jaws isn’t just our favorite movie, it’s a part of our story,” said Ian Murray, Co-Founder of vineyard vines. “Our roots are on Martha’s Vineyard, where Jaws was filmed, and this collaboration is a celebration of storytelling, summer, and the shared spirit of adventure that’s always inspired our brand.”
To commemorate this special milestone, vineyard vines will host and participate in a series of events across the country throughout the summer, including special events on Martha’s Vineyard during Amity Week (June 20 – 29), in vineyard vines stores across the country and at Jaws movie screenings in partnership with Alamo Drafthouse and Universal Products & Experiences.
The Jaws x vineyard vines collection will be available beginning on June 14 on vineyardvines.com and on June 27 in vineyard vines retail locations. Don’t miss your chance to own a piece of summer movie history!
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